MORE CUSTOMERS, MORE OFTEN, MORE LOYAL

Why is Customer Lifetime Value
so important?  

If you want more paying customers, increased profits and less money going out on "marketing and advertising", then you have to start with the Lifetime Value of your customers. 

Having a Customer Lifetime Value Strategy in place addresses the three most crucial aspects of your business. 

1. Successful brands and profitable businesses understand the longterm value of their customers in total accumulative dollars. 

2.  The compounding effect of REFERRALS generated from those customers over time.

 

3. Finally,  understand the value YOU need to bring to your customers over the lifetime of the relationship. 

The Kitchen Traffic Story

Why are we called Kitchen Traffic?

The Kitchen is a metaphor for your business. Think about your own kitchen. It's generally the most popular room in your home.

The Kitchen is where most people congregate and mingle.  It's where you cook things (create your product) The Kitchen is often the place where you experiment (fail and succeed).

Go ahead, close your eyes and just think about the one thing your grandma makes better than anybody else - can you smell it? are you salivating? can you taste it? Food and food-related memories are often emotional.

Build an emotional connection and a powerful relationship with your customers so strong that they can literally close their eyes and immediately create a positive impression about your brand.

We have been digital sales and marketing pioneers for over 20 years and have seen a thing or two when it comes to sales and marketing growth. We work with multi-million-dollar producing companies and have added millions of dollars to their bottomline while growing their customer base and building exceptional brand value, all the while creating more Customer Lifetime Value.

 

When you FEED YOUR BUSINESS you will sell more of what you've got cookin!" More Customers. More often. More loyal.

Would you like more cheddar?

How do we do that? A Simple 4 Ingredient Recipe that you must have in your Business Cookbook.

1. You must have Business Philosophy - This is your core values as a company and with all things being equal is what sets you apart. Your business philosophy is what your team and your clients experience.

2. You must Know Thy Customer! - Who they are, why do they buy, what do they love, what do they fear, and what is the long-term value they represent both in dollars and referrals.

3. You must Know Thy Brand - Do you have a brand or just a product/service? What is your "Secret Sauce" - what is your "Signature Dish?" What Innovation can you bring to the market to make you stand out in a sea of noise?

4. You must have a System - These are the daily processes that deliver the PROMISE that you bring to the market and to your customers. A system for delivering exceptional value above what your customers actually pay for.

BONUS: When you have a written strategy or recipe, you can deliver an experience and feelings that will create an unlimited REFERRAL source second to none.

Meet The Founder of Kitchen Traffic

Scott Webb -
CEO, Founder and Customer Retention Fanatic

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You already have the "Secret Sauce."

The challenge is how to turn your "Secret" into more consistent, more loyal Customers 4 Life?

I have been doing the Internet marketing and lead generation game since 1997 here is what I know to be fact:

You can generate hundreds of thousands of new leads and hundreds of thousands of dollars and in new revenue just by focusing 90% of your intention on your existing customers. Believe it.

 

I have personally experienced each of the 4 major shifts on the internet. Now, we are seeing the biggest customer shift in history. Businesses no longer own the sales funnel, hell, the funnel is pretty much obsolete. 

Now, embrace the future of being a Customer-Centric brand, and we will help you get there.

Email me with any questions you have at Scott@kitchentraffic.com

Our Business Vocabulary

CLV = Customer Lifetime Value (Our motto - “Serve Your Customers and They Will Serve You”)
CX = Customer Experience

CR = Customer Retention

CL = Customer Loyalty all fall under CLV
THE KITCHEN = Where brands create, experiment and cook up their offerings. (And sometime burn shit).
RECIPES = The strategies that our customers follow to achieve their chosen outcome.
INGREDIENTS = The individual items that make up the customers offerings 
FOOD - The sales/revenue/transactions/customers/profit that our customers brings into their business.
COOKING - Our customers products or services
CUSTOMER/CLIENT - Our client
GUEST - Our clients customer
TABLE - Where our customer serve their guests (online, wholesale, retail, etc.)
THE DIP - The predetermined and natural cause and effect of change. Our goal to reduce the amount of time in The Dip.
CAKE - The 5  Layers of building a successful brand that sells - aka referred to as THE 5 P’S or Trust Funnel.
THE HALO EFFECT - Focus on the customer as an asset will turn them into your sales force. The Ultimate Word of Mouth
DISH METHOD - DEFINE, INSPIRE, SHARE and HELP (the heart of OPEN FLAME)

“Sharpen Your Knife” - The CLV podcast and blog on building a delicious and profitable brand that brings your customers and your business a lifetime of value.

Sign and receive One weekly Customer Retention Idea to help you bring in more Customers 4 Life.

Kitchen Traffic is based in
Denver, Colorado.

We serve clients from all
over the globe.

Please call us Monday thru Friday

720-770-1170

888-970-1170

© 2020 by Kitchen Traffic. This site proudly created by The Content Pantry.